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"Qualcomm's "mirasol" displays are different from regular color LCDs because they don't shine with their own light. Instead, they reflect ambient light. Tiny mirrors move in the screens to manipulate light in much the same way that a peacock's plumage gets its scintillating hues.
The mirrors consume power only when they're moving, so mirasol screens can show a static image with very little battery drain. They share this ability with "electronic ink" displays used in e-book reader devices like the Kindle from Amazon.com Inc. However, unlike e-ink displays, mirasol displays can quickly change from one image to the next and show video." – Alan Cheslow |