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"Researchers are increasingly using cell phones to better understand users' behavior and social interactions. The data collected from a phone's GPS chip or accelerometer, for example, can reveal trends that are relevant to modeling the spread of disease, determining personal health-care needs, improving time management, and even updating social-networks. The approach, known as reality mining, has also been suggested as a way to improve targeted advertising or make cell phones smarter: a device that knows its owner is in a meeting could automatically switch its ringer off, for example." – Alan Cheslow |
