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| “Holition, a London-based company, is taking the idea of virtual inventory one step further, offering up an augmented reality tool that allows users to select a piece of jewelry online and then “try it on” in front of their own computer. The way it works is that the software places a virtual 3D object onto a marker item, which the user is told to print out and cut into a given shape–that of a ring, for example. The user then puts the paper ring around his or her finger and points it at the computer’s Web cam. The user will see her own hand on the screen and can select ring images that will show up right on her finger, in place of the paper ring. (thanks AmarPa)” |
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