NPD: Wal-Mart Bridges ‘Blu’ Divide With Best Buy

December 23rd, 2009
“Best Buy and Wal-Mart both have Blu-ray Disc market sales shares in the high 20% range, with the race “getting neck and neck.” “Wal-Mart made a commitment to change Blu-ray from an enthusiast’s product to something the mainstream shopper would desire, and that strategy has been rewarded from a market share perspective”"
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